Giottus marks its fifth anniversary: A glimpse into the company’s
evolution

Web 3.0 and blockchain technology company Giottus, based in Chennai, India is commemorating its sixth year in operation. Giottus is one of India’s top-4 crypto exchanges with more than a million customers. Giottus aims to make crypto convenient, profitable, and accessible to the masses. The platform offers a comprehensive suite of crypto investment services such as Staking, Systematic Investment Plans (SIPs), Fixed Deposits (FDs), and distinct types of Baskets suited for both novice and experienced investors.

Retracing the journey

Remembering an old saying: “A smooth sea never made a skilled sailor,” we look back fondly on our journey.

Giottus started during a bear run and has weathered several storms and downturns. The company that started with just 6 employees has more than 60 employees now. Giottus was founded by two IIM Calcutta alumni and crypto enthusiasts — Vikram Subburaj and Arjun Vijay.

To build a brand as flawless as Italian painter Giotto’s O, Giottus established the business in 2017 intending to make cryptocurrency simple and accessible for all. “Vikram was skeptical when I first proposed the idea of a start-up focused on Web 3.0 and cryptocurrency five years ago” says Arjun Vijay who is the Co-Founder and Chief Operating Officer of Giottus.

“At that time, there were about 30 crypto exchanges, making it difficult to launch a bootstrapped exchange from scratch. Many top exchanges left the game in between and only a few survived. In the beginning, a few of our closest friends served as part of our workforce. And no one has yet left the core team,” he added.

Giottus is also one of the few tech companies in India that grew to a million userbase without much ATL advertising. Even today, social media, word-of-mouth, and referrals are the key methods of customer acquisition. This is primarily attributable to the vernacular based approach of the platform.

Today, Giottus’ platform allows investors to trade crypto assets in twenty Indian languages including Hindi, Tamil, Telugu, and Bengali. The vernacular approach has also been a key element of its round-the-clock customer support team.

“We understood what the customers were looking for and hence we remained focused on the ground level. To provide quality customer service, we have designed our support system keeping customers’ ease in mind. We are probably the only exchange that provides 24*7 customer support via call or chat,” he added.

Technologically, Giottus has built a solid trade engine in-house that has the capability to oversee thousands of transactions per second with its in-built message-routing architecture.

Partnerships and arrangements with key global industry leaders such as BitGo, Bitfinex, and TRM labs give Giottus users a robust and world-class international experience, that is safe and compliant.

With industry best practices for disaster recovery and built-in redundancies to ensure fault tolerant system, Giottus delivers a highly reliable and powerful platform.

Future Ambitions

“We intend to establish in crypto the way Amazon scaled in e-commerce. Today, we are offering a suite of products for savvy crypto investor to grow their wealth in a meaningful way. We continue to build on this and make our platform comprehensive.

I still remember the first major deposit by a customer. We have come a long way since though the industry is still in its nascency in India. We remain focussed on building trust with our customers — they will always be our top priority,” said Arjun.

Giottus team continues to work on a future product roadmap that includes futures trading, derivative trading, API-based trading, trading bots, fee tiers, and an NFT platform in addition to the existing products. The business also plans to roll out more coins and trade pairings in the upcoming months.

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